What happened to Inspirock? Klarna bought the trip planner in 2021
What happened to Inspirock? Klarna announced on 22 October 2021 that it had acquired the trip planner, with no price disclosed. I found no shutdown notice, but on 12 November 2026 I could not load Inspirock's https website, and plain-http inspirock.com redirected to klarna.com.
The timeline, with sources
This is everything dated that I could confirm. Each row names the page it comes from.
| Date | What happened | Source |
|---|---|---|
| 2012 | Inspirock launches as a website that builds itineraries automatically. | TechCrunch, 24 June 2015; CB Insights also lists 2012 as the founding year |
| 24 June 2015 | TechCrunch reports a $3 million seed round from MakeMyTrip, angels and the founders, Anoop Goyal and Prakash Sikchi. | TechCrunch |
| 27 July 2021 | Skyscanner launches a beta planner called Road Trips, built in partnership with Inspirock's personalisation engine. | TravelMole, 27 July 2021 |
| 22 October 2021 | Klarna announces it has acquired Inspirock. No price or deal terms are given. | PR Newswire release; CB Insights shows the same date and calls the stage "Acquired" |
| January 2023 | The newest Trustpilot reviews of inspirock.com are dated January 2023, and the business replied to each. | Trustpilot, as summarized by my fetch tool |
| 12 November 2026 | My own checks, set out in the next section. | Direct requests from my machine |
What Inspirock was
TechCrunch described Inspirock in 2015 as a site that generates a customised travel itinerary. You entered a destination, an age range and travel dates, picked interest categories such as gardens or landmarks, then deleted suggestions or saved them into time slots. TechCrunch says the choices fed back into what the site showed next, and that it covered major destinations in the U.S. and Europe at the time, with plans to expand. Its stated revenue plan was a share of commissions on tickets and reservations booked through partners.
By 2021 the scale had grown. Klarna's release says Inspirock serves "over 25 million travelers a year", a figure from the buyer's own press release, which I could not check independently. TravelMole's July 2021 report says Skyscanner used Inspirock for the sightseeing and activities part of its Road Trips beta, which also covered routes, accommodation and car hire.
The Klarna deal
Klarna's release, dated 22 October 2021, says it will combine Inspirock's technology with the Klarna app so that users can plan a trip, shop for it and pay in installments. It also says Klarna's retail partners, which it counts at more than 250,000, could reach high-intent shoppers with personalised travel content. It cites 90 million Klarna users. The release gives no price. It does not say whether Inspirock would carry on as a stand-alone website or fold into the Klarna app. CB Insights agrees that the terms were not disclosed and lists $3 million as the total Inspirock had raised, which matches the 2015 seed round.
What I saw on 12 November 2026
The sources above stop at the acquisition, so I tested the site myself and read two public signals. I kept them apart because they do not prove the same thing.
| Signal | What I saw | What it does not show |
|---|---|---|
| http://inspirock.com/ | An HTTP 301 redirect whose Location header was www.klarna.com. The Date header on the response was 12 November 2026. | It does not show what happens for visitors on other networks, or whether the planner still exists elsewhere. |
| https://inspirock.com/ and https://www.inspirock.com/ | Both names resolved to three IP addresses, but my connection to port 443 timed out after 15 seconds on each, and a browser-style fetch tool returned nothing. | One machine, one afternoon. A timeout is not proof the site is down for everyone. |
| Trustpilot | Fetch tool summary: score 4.6, 3,079 reviews, newest dated 30 January 2023, none in the last 12 months. The company had replied to each of the five newest. | It does not say why reviews stopped. Direct reads of the page were blocked (HTTP 403), so treat the figures as summarized. |
| Internet Archive | The availability lookup for inspirock.com, asked about 1 November 2026, returned a closest snapshot dated 2 February 2023. The snapshot page itself rate-limited me, so I did not read it. | It is a lookup result, not a crawl log. It does not say there are no later captures. |
| Shutdown notice | None found in the press release, CB Insights, TechCrunch, TravelMole, or in web searches for a closure. | Absence from the pages I read is not a statement from Klarna. |
My reading, and only that: Inspirock was acquired, the plain-http address now points at its owner's website, and I cannot show you a working planner. I will not give a closure date or a reason, because no source I read supplies one. If you saved itineraries there, I could not open the site, so I cannot say whether they can still be reached.
If you came looking for a planner
People who search this question usually want one of two things: their old itinerary, or a replacement. For the first, try the address you used before, then any confirmation email or export you made. For the second, the sibling pages on this site compare planners side by side. What happened to Wanderlog follows the same dated-sources method for another planner, Wanderlog alternatives and Layla alternatives compare AI and list-based planners, and Mindtrip alternatives covers a newer AI itinerary tool. Google Trips alternatives is another case of a once-popular planner that people hunt for, and best trip planner apps in 2026 is the broad list.
Where NomadSwipe fits, and where it does not
I built NomadSwipe (Android), so weigh this accordingly. It works differently from Inspirock as TechCrunch described it. Instead of generating a schedule from a form, it deals real places in a city as cards, you swipe right to save and left to skip, and your saved places appear in a trip and on a map. You then arrange them into a day plan. If you like to choose places yourself, swipe travel apps explains the approach and saved places to a day-by-day itinerary walks through the planning step. iPhone is coming soon.
Pick the places yourself
I built NomadSwipe (Android) to swipe real places in a city, save the ones you like, see them on a map and build a trip plan. iPhone is coming soon.
The short version
As of 12 November 2026, here is what happened to Inspirock. Klarna announced its acquisition on 22 October 2021 and disclosed no price. The planner had launched in 2012 and raised a $3 million seed round in 2015. I found no shutdown notice and no sourced closure date. On the day I checked, I could not reach the https site, plain-http inspirock.com redirected to klarna.com, and the newest Trustpilot reviews I could see were from January 2023. Treat its status as unconfirmed, and do not rely on it for a trip you are planning now.
Questions about what happened to Inspirock
Did Klarna buy Inspirock?
Yes. Klarna's press release is dated 22 October 2021 and says it acquired Inspirock, and CB Insights lists Inspirock as acquired by Klarna on the same date. Neither source discloses a price.
Did Inspirock shut down?
I found no shutdown notice in any source I read, and no source says it closed. I also could not open its https website from my machine on 12 November 2026, so I cannot tell you whether the planner still works.
Who founded Inspirock?
TechCrunch's June 2015 article names Anoop Goyal and Prakash Sikchi as the founders and says the site launched in 2012. It reported a 3 million dollar seed round led by returning investor MakeMyTrip with angels and the founders.
Why did Klarna want a trip planner?
The press release says Klarna wanted users to plan a trip, shop for it and pay in installments inside the Klarna app, and to give its retail partners a way to reach shoppers with travel content. It does not say whether Inspirock would continue as a separate product.
What can I use instead of Inspirock?
That depends on whether you want an itinerary generated for you or a way to pick places yourself. I built NomadSwipe (Android) for the second job: you swipe real places in a city, save them, see them on a map and build a trip plan. Other planners are compared on the sibling pages linked above.
Findings, method and sample
Sample and method. On 12 November 2026 I read the Klarna press release on PR Newswire, TechCrunch's 2015 article, TravelMole's 2021 report and the CB Insights company page. I ran plain HTTP requests against inspirock.com, www.inspirock.com and the http address, looked up DNS for both names, and asked a fetch tool to summarize the Trustpilot page. I did not use Inspirock, so I make no claim about its itinerary quality, current features or pricing. Wikipedia has no Inspirock article (HTTP 404), Crunchbase returned 403, and Finextra's report of the deal returned 403, so none of them is used.
- Acquisition announced 22 October 2021 by Klarna, terms undisclosed (press release, CB Insights).
- Founded 2012; $3 million seed round reported 24 June 2015 (TechCrunch, CB Insights).
- http://inspirock.com/ returned a 301 to www.klarna.com on 12 November 2026; the https addresses timed out from my machine.
- Newest Trustpilot reviews dated January 2023, as summarized by a fetch tool; the company replied to each.
- No shutdown notice or closure date found in any source read.
Limits: the 25 million traveler figure and the 250,000 partner figure are Klarna's own claims. The redirect and timeouts are one machine on one day. Trustpilot figures can change, and the Internet Archive lookup is not a crawl log. NomadSwipe statements describe how the app works and match the sibling pages.
Sources
- Klarna acquires Inspirock, press release, 22 October 2021: prnewswire.com, read 12 November 2026.
- TechCrunch, Inspirock, 24 June 2015: techcrunch.com/2015/06/24/inspirock, read 12 November 2026.
- TravelMole, Skyscanner trials Road Trips, 27 July 2021: travelmole.com, read 12 November 2026.
- CB Insights, Inspirock company page: cbinsights.com/company/inspirock, read 12 November 2026.
- Inspirock on Trustpilot: trustpilot.com/review/inspirock.com, summarized by a fetch tool 12 November 2026.
- Internet Archive availability lookup: archive.org/wayback/available?url=inspirock.com, read 12 November 2026.
- NomadSwipe facts: how the app works, as I built it.